NJOY Takes Additional Steps to Prevent Electronic Cigarette Usage by Minors
NJOY is the leading international elite brand of electronic cigarettes. NJOY, the maker of NJOY electronic cigarettes is currently reaching out to other electronic cigarette makers in its campaign to develop and take on higher standards for the prevention of usage and access by people who are under legal age to smoke.
Electronic cigarettes represent a better alternative to smoking and are intended for smokers of legal age. NJOY has no intentions in extending their market to minors and has constantly taken several steps for the past few years to avoid the youth from gaining access to electronic cigarettes. The company is hopeful that other members from their industry will cooperate with their lead to guarantee appropriate product use.
The availability of the flavors from NJOY was a pertinent issue as to enticing the youth to use electronic cigarettes. Though, there is no widespread evidence on the sale of this product to persons who are underage. And the price range of electronic cigarettes are considerably more than what the youth can afford.
NJOY is terminating the availability of flavors except the menthol and traditional tobacco flavors in the US to address the flavor issue. And this policy is expected to be fully implemented by spring 2010 throughout the US distribution channels.
It doesn’t end with the flavor policy; NJOY has taken several steps since its first introduction in North America few years ago to limit the demand of electronic cigarettes to avid adult smokers and to prevent the access of the youth to this product. Some of the steps taken include:
- NJOY sold replaceable cartridges in childproof enclosures.
- NJOY labels their products visibly stating that it is intended for smokers of legal age, and encourages non-smokers to avoid starting smoking.
- Retailers distributing their product are instructed to comply with very strict restrictions for conventional tobacco cigarettes.
- NJOY requires independent distributors to sign contracts that coerce them to do their best to sell the products only to adults.
- Verification of consumer’s age upon arrival and checkout of the ecommerce method is a requirement in the company’s website. NJOY cigarettes is also planning to link information with national databases to further assess a customer’s age.
It is virtually impossible to get every consumer to cooperate and comply with proper product use at all times. Yet, NJOY is dedicated to bring positive solutions to the society by providing adult smokers a better smoking alternative and at the same time preventing the youth from acquiring these products.
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